BITE Magazine Issue 06 Interview | Clemens Poloczek, iGNANT.de
Since its conception in 2010, iGNANT has become a must-read showcase for new photography, art, typography and design. The diverse works on the site share a considered approach to design and novel expression of ideas, which founder Clemens Poloczek and his small team find from the plethoric stream of digital information.
Can you tell us a little bit about iGNANT and how it was conceived? What did you initially envision for the blog? I always liked collecting different things like clothes, records and furniture but I didn’t know how to keep all the impressions that I found online. So I started a blog with my old DJ name iGNANT. The whole project was just for fun, but after two years I realised that a lot of people like what I like, so I started to work full-time on the blog. I had no vision at the beginning but today I want to establish iGNANT as a brand.
iGNANT has developed a distinctive aesthetic and branding; how have you kept true to this from an initial blog to a more multi-platform approach (on Tumblr, iGNANT app and so on)? I get bored very quickly when I only work on one project that’s why I always try to develop new things for iGNANT like the app, a clothing line or a book, which will come out in January 2014. I’m a big fan of minimal branding and I really like the classic newspaper look with white background and serif fonts; that’s what I wanted to transfer to iGNANT.
By spanning the fields of photography, art, architecture and design, is there a particular impulse that leads to the selection of showcased works? The visual aspect is very important for me. So it’s mostly the first impulse – love at first sight. I always choose works that I personally like and I don’t care if artists, photographers and designers are famous or not.
Text: Daniel Griffiths
Imagery: Courtesy of Clemens Poloczek | Portrait by Marlen Müller.
- March 29